Ready to get in the media, earn credibility and share your work with the world?

Learn how to be a guest on podcasts, interviewed for online publications and radio shows, contribute guest posts and even get in newspapers, magazines and TV.

(Scroll down for details and to enroll.)


Ready to get in the media, earn credibility and share your work with the world?

Learn how to be a guest on podcasts, interviewed for online publications and radio shows, contribute guest posts and even get in newspapers, magazines and TV.

Hello and Welcome!

As entrepreneurs, writers and creatives we pour our hearts into our work and deserve to share it with the world. There are so many people out there who are just waiting to know about and benefit from our work and it's up to us to spread the good word.

There's no shortage of ways to market ourselves these days, but none are as effective or fun as publicity. I know it may sound scary to you, but it truly is easier than you think.

Being in the media can help you boost revenues, build platforms, create loyal followings, land book deals, speaking engagements, not to mention - gives you credibility no other marketing can come close to.

I know first-hand what a game-changer PR and publicity can be. It took my company Savvy Miss from a no-name to a Forbes Top 100 Website for Women and multiple W3 award-winner in less than two years of launching.

And I share all of my insider secrets with you in the DIY PR Course!

I've always loved the Chinese Proverb "Give a woman a fish and you feed her for a day. Teach a woman to fish and you feed her for a lifetime."

That's why I created this program, so you can be a guest on podcasts and radio shows, be featured in online publications, contribute guest posts and even get in newspapers, magazines and TV without having to spend $10,000+ on a publicist. 

The DIY PR Course is easy-to-follow and jam-packed with value. (It's not one of those programs that goes on and on. You'll learn everything you need to know and nothing you don't!)

It's PR and publicity made simple. And by the way, it really is easier than you may think.

I look forward to welcoming you to the program!

Em Signature

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson, Entrepreneur, Author, Founder of all things Virgin

"I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart - yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

-Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

How the DIY PR Course Works

As soon as you sign-up, you'll get the digital keys to the entire course in our private member area.

The program is 100% online so you can begin right away or whenever you're feeling inspired.

The course includes 6 training modules with a video lesson and PDF workbook in each.

You also get pitch templates, real examples of pitches the media said "Yes!" to and an entire library of bonus resources.

You have immediate and lifetime access and can completely go at your own pace.

This course is the culmination of my 15+ years working in the media as an award-winning journalist and publisher, entertainment publicist for award-winning TV clients including American Idol, So You Think You Can Dance and Gilmore Girls and Founder and Editor-in-Chief of Savvy Miss, a Forbes Top 100 Website for Women.

It's PR and publicity made simple!

What PR and Publicity Can Do for You


  •           Increase revenues and visibility. Attract new clients, sell more books or products, land speaking engagements, book deals and build a tribe of loyal fans and followers. 
  •           Earn credibility. When you're in the media people know you're the real deal are more likely to choose to hire, purchase from, work and partner with. 
  •           Boost your confidence. Being in the media gives you a feeling of confidence and helps you get over negative feelings or limiting beliefs that may be holding you back. 
  •           Help more people. You have unique messages and gifts people in the world will benefit from and need to know about. Being in the media is the best way to share your work with the people who need it most. 
  •           Learn how to show up as your best self. Feel comfortable putting yourself out there.
  •           Share your work, messages, special gifts and YOU with the world

Meet Emily Florence


Ever since I was a child, I had a penchant for inspiring and supporting people to live the life of their dreams. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.

I’m the founder of Savvy Miss, named by Forbes a Top 100 Website for Women. I'm also a veteran publicist and love helping fellow entrepreneurs, authors, bloggers, coaches and artists get in the media and share their work with the world.

Prior to going out on my own, I worked in entertainment publicity representing award-winning TV clients including American IdolSo You Think You Can DanceGilmore GirlsBernie Mac and Malcolm in the Middle.

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston and a BA in Cultural Anthropology from the University of California at Santa Barbara.

I believe we all have unique gifts to share with the world and deserve to make a living doing what we love.

"Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued."

-Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.


"Working with Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

-Kait Husmann
Co-Founder of Cook + Cure

What The Modules Cover

    Module One: Essential First Steps for Successful PR and Publicity

    In this first module you'll get started off on the right foot for doing successful and smart PR and Publicity.

    You'll learn exactly how to get three essential tools in place that you'll use throughout your time doing publicity.

    There are several types of media these days and you'll discover from the get-go the types that are best for you to focus on.

    You'll also determine your number one objective and get clear on what you want to accomplish doing PR and publicity, set both short and long-term goals and establish a healthy mindset for putting yourself out there.

    Module Two: What the Media Truly Wants From You

    In module two you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.

    You'll begin dialoguing with your audience and learn how this simple exercise will put you ahead of the pack when it comes to doing interviews.

    You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

    Lastly, in module two you'll begin crafting stories the media and world are guaranteed to fall in love with!

    Module Three: Getting to Know and Love the Media

    In module three you'll find out which specific media outlets are best for you to target. 

    You'll also find out who you should contact at media outlets. There are several types of journalists and in this module you'll learn who best to reach out to with your pitches.

    You'll learn how to find contact information for editors, producers, writers, bookers, hosts and other journalists including phone numbers, email addresses and other ways to connect.

    Lastly, you'll receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with members of the media and find out why it will help you for decades to come. 

    Module Four: Pitching the Media: Everything You Need to Know

    In module four you'll learn everything you need to know about pitching including:

    Who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times to pitch media.

    You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.

    You'll also find out the musts and must nots for successful pitches.

    + Bonus! Get Pitch Templates and Real Examples of Good and Not-So-Good Pitches. 

    Module Five: What to do After You Pitch

    In module five you'll find out what to do if you don't hear back from the media after you send a pitch.

    You'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media. 

    You'll learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up - doing so in a confident, non-annoying way.

    Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!

    Module Six: Nailing Media Appearances and Maximizing Your
    Business for Years to Come

    In this final module, you'll learn how to show up as your best self so you can nail every media appearance.

    You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards.

    You'll learn how to present and plug your business or product without sounding sales-y or sleazy.

    You'll also identify the media outlets that are getting you the results you're after so you can focus your time and energy only on outlets that are meeting your objectives. 

    Lastly, in this final module you'll learn insider secrets for dealing with fears and nerves when doing live shows so you can always show up as your best self and get the most out of every media placement. 

    Pitch Templates, Examples of Real Pitches + A Bonus Library of Resources

    When you register you'll receive immediate access to an amazing library of bonus resources in the private member area.

    This includes pitch templates and real examples of pitches that have won the media over and ones that have flopped!

    Here you'll also find a PDF download of the 210 U.S. Media Markets, the media editorial calendar, insider secrets for nailing interviews and more.

    The library is continuously growing and with lifetime access you'll be able to access all bonus resources as they're added.

    Bonus Library


    A Welcome Workbook


    Welcome Workbook

    As soon as you register you can download your Welcome Workbook from the private member area and begin working on it right away.

    This powerful workbook is exactly what I use with my one-on-one clients and will give you great insight and clarity into your business and life.

    Past students have said the Welcome Workbook alone is worth the entire course investment!


    Sarah Image_2

    "Talking with Emily truly is an amazing thing. Every time I walk away feeling inspired and energized. She is so great at reminding you of your strengths and pushing you to bring your A-game every day.
    Even if I'm feeling overwhelmed or ready to give up, a phone call
    with her will have me back on track and brimming with new ideas
    that I'm excited to put into action."

    -Sarah Carrillo
    Writer, Editor,
    Founder Destination42


    "Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love into every call and, without fail, is extremely thorough, so you always know she has your back. Each week, I can't wait for our sessions together, and since we've started working together, my list has grown significantly, I've become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world."

    -Deborah Acker
    Intuitive Transformation & Truth Coach

    "If I was down to my last dollar I'd spend it on PR."

    Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

    Your Investment

    DIY PR Course
    • 6 Modules with Video Lessons + PDF Workbooks
    • Immediate and Lifetime Access to all Course Materials in our Private Member Area
    • Pitch Templates
    • Real Examples of Pitches the Media Said Yes To
    • An Amazing Library of Bonus Resources
    • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
    • Templates for Following Up on Pitches
    • A Powerful Welcome Workbook
    • $500+ Worth of Bonuses

    • One payment of $247

    Take a breath and relax knowing you have 30 days to dive into the program. If you're not happy my team and I will give you a full refund — no questions asked.

    checkbox-checked-smallI’ve read and agree to the Terms & Conditions.


    Is the course and doing PR hard?

    I made this program simple and step-by-step. There's no guesswork and you'll feel 100% confident knowing exactly what to do and what NOT to do when working with the media.

    I value your time and created the course to be quick and jam-packed with value. It includes everything you need to know and nothing you don't!

    Is DIY PR for me?

    This program is for you if you're an entrepreneur, author, coach, blogger, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

    This program is for you if you're ready to take things to the next level, earn credibility and make your work known.

    It's perfect for anyone looking to:

    • Grow your business, book or brand and take things to the next level.
    • Get more clients, customers and fans and make more money.
    • Earn credibility and become recognized as a leader in your industry.
    • Add media logos to your website or product to show people you're the real deal.
    • Stand out of the crowd and make your work known.
    • Share your wok with people all over the world.

    Should I join if I'm not good at marketing myself?

    Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there.

    This course is a step-by-step and you'll learn everything you need to know to market your business or product. Even if you think you're not good at it or you've never done it before.

    You'll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

    Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

    Not at all. All that matters to a journalist is the person they're working with knows how to pitch and deliver. (Everything you need to know to work with the media is in this course.)

    Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results and has multiple clients.

    At the end of the day no one knows or cares about your work as much as you do so no one will represent you as best as you can.

    How much time should I set aside?

    The average video lesson is 25-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.

    What if I want to target media outside the United States?

    Wonderful! The tools you'll learn can be used to get media attention anywhere in the world.

    When does it begin?

    As soon as you register you'll receive a personalized username and password where you can access the entire program in our private member area and begin right away or whenever you're ready.

    Is there a money-back guarantee?

    Yes. If you sign up and decide the program isn't for you my team and I will refund your entire purchase price — no questions asked. Simply email us within 30 days of registering and we'll take care of you.

    Who can I contact with other questions?

    Send an email to and we'll happily answer your questions.

    Have a question? Email and we'll get right back to you!