Ready to get in the media, earn credibility and make your work known?

Learn how to get in magazines, newspapers, TV, radio, podcasts and online media and share your work with the world!

(Scroll down for details and to enroll.)


Ready to get in the media, earn credibility and make your work known?

Learn how to get in magazines, newspapers, TV, radio, podcasts and online media and share your work with the world!


Hello and welcome!

Between online ads, social media platforms, networking events and Facebook groups there are so many ways to market ourselves it can feel overwhelming. Not to mention, frustrating.

The good news? Being in the media is hands-down the most powerful and effective way to reach potential clients, customers and fans. It gives you credibility no other marketing can come close to.

Even one media placement shows people you're the real deal and puts you ahead of the rest of the pack.

I know first-hand what a game-changer PR and publicity can be. It took my first company from a no-name to a Forbes Top 100 Website for Women and multiple W3 award-winner in less than two years of launching.

It also helped me receive praise from big name newsmakers and influencers including Arianna Huffington, Lisa Ling, Candace Bushnell, Dr. Drew, The Bachelorettes, The Girls Next Door, Padma Lakshmi, Nikki Taylor and India Arie.

After receiving my Master's in Broadcast Journalism at Emerson College in Boston, I was an entertainment publicist 
for American Idol, So You Think You Can Dance, Gilmore Girls and several award-winning TV shows.

It wasn't until I left the PR firm though that I discovered how powerful publicity was for entrepreneurs, authors, artists and small businesses.

I've always loved the Chinese Proverb "Give a woman a fish and you feed her for a day. Teach a woman to fish and you feed her for a lifetime."

That's exactly why I created this program to show you step-by-step how to get in the media so you can take things to the next level, earn credibility and share your work with all the people out there who want to know about it, without having to spend $10,000+ on a publicist who can't guarantee you results. 

This course is easy-to-follow and jam-packed with value. (It's not one of those programs that goes on and on. You'll learn everything you need to know and nothing you don't!)


For over a decade, I've helped amazing people like you increase revenues, build platforms and create a loyal following, land book deals, speaking engagements and best of all, share their incredible work with the world.

And by the way, it's easier than you may think.

I look forward to welcoming you to the course!

Em Signature

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson, Entrepreneur, Author, Founder of all things Virgin

"Working with Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

-Kait Husmann
Co-Founder of Cook + Cure

"I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart - yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

-Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

What PR and Publicity Can Do for You


  •           Increase revenues and boost sales. Attract new clients, sell more books or products, land speaking engagements, book deals and partnerships. 
  •           Earn credibility. When people see you've been in the media, often they immediately feel you're the real deal, credible and are more likely to choose to hire, purchase from, work and partner with. 
  •           Boost your confidence. Being in the media gives you a feeling of confidence and helps you get over negative feelings or limiting beliefs that may be holding you back. 
  •           Help more people. You have unique messages and gifts people in the world will benefit from and need to know about. Being in the media is the best way to share your work with the people who need it most. 
  •           Increase your visibility and help you build a loyal tribe and platform with newsletter subscribers and social media followers. 
  •           Learn how to show up as your best self. Feel comfortable putting yourself out there.
  •           Share your work, messages, special gifts and YOU with the world

How the DIY PR Course Works

As soon as you enroll, you'll receive a personalized username and password to access the entire course in our private member area.

The course includes 6 training modules with a video lesson and PDF workbook in each.

You also get access to Office Hours which includes 6 live Q&A calls with me.

In addition, you also receive pitch templates, real examples of pitches the media said "Yes!" to and an entire library of bonus resources.

You have lifetime access and can completely go at your own pace. This means you can binge the course materials all in one day like a good Netflix series or savor it for as long as you like.

This course is the culmination of my 15+ years working in the media as an award-winning journalist and publisher, entertainment publicist for award-winning TV clients including American Idol, So You Think You Can Dance and Gilmore Girls and Founder and Editor-in-Chief of Savvy Miss, a Forbes Top 100 Website for Women.

It's PR and publicity made simple!

Meet Emily Florence


Ever since I was a child, I had a penchant for inspiring and supporting people to live the life of their dreams. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.

I’m a veteran publicist and love helping fellow entrepreneurs, authors, bloggers, coaches and artists get in the media and share their work with the world.

I’m also a certified coach and author of the upcoming book EveryDay Happy.

I’ve been a serial entrepreneur since the first grade when I opened my first lemonade stand and since have founded both Savvy Miss, a Forbes Top 100 Website for Women, and Good Day Consulting, a boutique consulting company dedicated to helping entrepreneurs, artists and small-businesses prosper.

Prior to going out on my own, I was an entertainment publicist representing several award-winning TV clients including American IdolSo You Think You Can DanceGilmore GirlsBernie Mac and Malcolm in the Middle.

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston and a BA in Cultural Anthropology from the University of California at Santa Barbara.

I believe we all have unique gifts to share with the world and deserve to make a living doing what we love. I also believe we’re meant to be happy, kind and loving to ourselves and others.

To me, it’s what life’s about.

To sign up for my newsletter visit:

"Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued."

-Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.

What The Modules Cover

    Module One: Essential First Steps for Successful PR and Publicity

    In this first module you'll get started off on the right foot for doing successful and smart PR and Publicity.

    You'll learn exactly how to get three essential tools in place that you'll use throughout your time doing publicity.

    There are several types of media these days and you'll discover from the get-go the types that are best for you to focus on.

    You'll also determine your number one objective and get clear on what you want to accomplish doing PR and publicity, set both short and long-term goals and establish a healthy mindset for putting yourself out there.

    Module Two: What the Media Truly Wants From You

    In module two you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.

    You'll begin dialoguing with your audience and learn how this simple exercise will put you ahead of the pack when it comes to doing interviews.

    You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

    Lastly, in module two you'll begin crafting stories the media and world are guaranteed to fall in love with!

    Module Three: Getting to Know and Love the Media

    In module three you'll find out which specific media outlets are best for you to target. 

    You'll also find out who you should contact at media outlets. There are several types of journalists and in this module you'll learn who best to reach out to with your pitches.

    You'll learn how to find contact information for editors, producers, writers, bookers, hosts and other journalists including phone numbers, email addresses and other ways to connect.

    Lastly, you'll receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with members of the media and find out why it will help you for decades to come. 

    Module Four: Pitching the Media: Everything You Need to Know

    In module four you'll learn everything you need to know about pitching including:

    Who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times to pitch media.

    You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.

    You'll also find out the musts and must nots for successful pitches.

    + Bonus! Get Pitch Templates and Real Examples of Good and Not-So-Good Pitches. 

    Module Five: What to do After You Pitch

    In module five you'll find out what to do if you don't hear back from the media after you send a pitch.

    You'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media. 

    You'll learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up - doing so in a confident, non-annoying way.

    Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!

    Module Six: Nailing Media Appearances and Maximizing Your
    Business for Years to Come

    In this final module, you'll learn how to show up as your best self so you can nail every media appearance.

    You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards.

    You'll learn how to present and plug your business or product without sounding sales-y or sleazy.

    You'll also identify the media outlets that are getting you the results you're after so you can focus your time and energy only on outlets that are meeting your objectives. 

    Lastly, in this final module you'll learn insider secrets for dealing with fears and nerves when doing live shows so you can always show up as your best self and get the most out of every media placement. 

    Pitch Templates, Examples of Real Pitches & A Library of Resources

    When you register you'll receive immediate access to an amazing library of bonus resources in the private member area.

    This includes pitch templates and real examples of pitches that have won the media over and ones that have flopped!

    Here you'll also find a PDF download of the 210 U.S. Media Markets, the media editorial calendar, insider secrets for nailing interviews and more.

    The library is continuously growing and with lifetime access you'll be able to access all bonus resources as they're added.

    Bonus Library


    A Welcome Workbook


    Welcome Workbook

    As soon as you register you can download your Welcome Workbook from the private member area and begin working on it right away.

    This powerful workbook is exactly what I use with my one-on-one clients and will give you great insight and clarity into your business and life.

    Past students have said the Welcome Workbook alone is worth the entire course investment!


    Office Hours with 6 Live Q&A Calls

    Want personal support, feedback and your questions answered in real time? 

    In addition to the training modules and bonus library, you're invited to Office Hours where you can join me and fellow students for 6 live Q&A calls. 

    Our live Office Hours Q&A calls take place every other week on Thursday at 3 PM PST.

    All calls are recorded so if you can't make it live, are running late or have to hop off early you'll never have to worry about missing a word.

    These calls run 60-90 mins. and are packed with tremendous value. They give you the chance to get your questions answered and learn from the questions of fellow students too.

    This is your chance to dive deep into PR, publicity and online marketing with me for three months!

    Beyond PR and publicity you can also ask questions and receive guidance on the following:

    • Email Marketing 
    • Creating Lead Magnets and Opt-Ins to build an email list 
    • Hosting Challenges
    • Creating Affiliate Partnerships / JV's
    • Connecting with and Working with Influencers
    • Booking Speaking Engagements
    • Running Facebook Ads and Boosting Posts Strategically
    • Online Hacks to Encourage Social Sharing
    • Launching Courses and Products
    • Creating Automatic Email Sequences, Campaigns and Sales Funnels. 
    • Getting the attention of Publishing Houses and landing Book Deals 
    Sarah Image_2

    "Talking with Emily truly is an amazing thing. Every time I walk away feeling inspired and energized. She is so great at reminding you of your strengths and pushing you to bring your A-game every day.
    Even if I'm feeling overwhelmed or ready to give up, a phone call
    with her will have me back on track and brimming with new ideas
    that I'm excited to put into action."

    -Sarah Carrillo
    Writer, Editor,
    Founder Destination42


    "Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love into every call and, without fail, is extremely thorough, so you always know she has your back. Each week, I can't wait for our sessions together, and since we've started working together, my list has grown significantly, I've become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world."

    -Deborah Acker
    Intuitive Transformation & Truth Coach

    "If I was down to my last dollar I'd spend it on PR."

    Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

    Your Investment

    Are you ready to get in the media, earn credibility and share your work with the world? (And don't want to spend ten-thousand plus on a publicist?)

    I created this course for you.

    I look forward to welcoming you to the course family!


    DIY PR Self-Study
    • 6 Modules with Video Lessons + PDF Workbooks
    • Immediate and Lifetime Access to all Course Materials in our Private Member Area
    • Pitch Templates
    • Real Examples of Pitches the Media Said Yes To
    • An Amazing Library of Bonus Resources
    • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
    • Templates for Following Up on Pitches
    • A Powerful Welcome Workbook

    • REGULAR PRICE $347 (SAVE $100)
    DIY PR Course
    • 6 Modules with Video Lessons + PDF Workbooks
    • Immediate and Lifetime Access to all Course Materials in our Private Member Area
    • Pitch Templates
    • Real Examples of Pitches the Media Said Yes To
    • An Amazing Library of Bonus Resources
    • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
    • Templates for Following Up on Pitches
    • A Powerful Welcome Workbook I Review
    • 6 Live Q&A Calls: Office Hours with Emily
    • $797 or 3 Payments of $297
    • REGULAR PRICE $997 (SAVE $200)

    checkbox-checked-smallI’ve read and agree to the Terms & Conditions.


    Is the course and doing PR hard?

    I made this program so simple and step-by-step. There's no guesswork and you'll feel 100% confident knowing exactly what to do and what NOT to do when working with the media.

    I value your time and want nothing more than to help you so I created the course to be quick and jam-packed with value.

    It includes everything you need to know and nothing you don't!

    Is this program for me?

    This program is for you if you're an entrepreneur, author, coach, blogger, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

    This program is for you if you're ready to take things to the next level, earn credibility and make your work known.

    Should I join if I'm not good at marketing myself?

    Very few good marketers were born that way. This course is a step-by-step and you'll learn everything you need to know to market your business or product. Even if you think you're not good at it or you've never done it before.

    You'll also receive tools to help you build confidence and become comfortable putting yourself out there.

    Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

    Not at all. In fact, most journalists prefer working directly with people over a publicist as long as the person they're working with knows how to pitch and deliver. (Everything you need to know to work with the media is in this course.)

    Also, a good publicist charges $15,000+ minimum for three months with no guarantee of results and has multiple clients.

    At the end of the day no one knows or cares about your work as much as you do so no one will represent you as best as you can.

    How much time should I set aside?

    The average video lesson is 25-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.

    Office Hours live Q&A calls average 60-90 minutes each.

    What if I want to target media outside the United States?

    Wonderful! The tools you'll learn can be used to get media attention anywhere in the world.

    When does it begin?

    As soon as you register you'll receive a personalized username and password where you can access the entire program in our private member area and begin right away.

    When do Office Hours live calls take place? 

    Our live Office Hours Q&A calls take place every other week on Thursday at 3 PM PST.

    If you don't see a call time that works well for you let us know and we'll do our best to make sure everyone can make it.

    All calls are recorded and yours to download and keep if you can't make it live or prefer to listen later.

    I have a lot on my plate right now. Should I wait for a better time to join? 

    Believe it or not, there will never be a better time than right now. One of the main reasons people fail to get where they want to be or to meet goals is by delaying moving forward.

    There's a good chance you'll never feel ready but the people who've gotten the most from this program are the ones who said "YES" even when they were working 60+ hours, nursing babies, in debt, moving across the country, traveling abroad, planning a wedding and enrolled in other courses.

    The DIY PR Course is designed so you can go at your own pace. Even if you have a lot going on in your life you can use this course and what you learn to take your business and life to the next level.

    Some tough love here: Nothing good comes from waiting and there will never be a better time than now!

    Is there a money-back guarantee?

    Yes. If you sign up and decide the program isn't for you my team and I will refund your entire purchase price — no questions asked. Simply email us within 48-hours of registering and we'll take care of you.

    What if I want to work one-on-one with you Emily?

    You'll receive personal support from me during our office hours Q&A calls. Since we're together for 12 weeks (calls take place every other week) I get to know and support everyone.

    If you'd like additional one-on-one support please contact me HERE for more information.

    Who can I contact with other questions?

    Send an email to and we'll happily answer your questions.

    Have a question? Email and we'll get right back to you!