Module One: Essential First Steps for Successful PR and Publicity
In this first module you'll get started off on the right foot for doing successful and smart PR and Publicity.
You'll learn exactly how to get three essential tools in place that you'll use throughout your time doing publicity.
There are several types of media these days and you'll discover from the get-go the types that are best for you to focus on.
You'll also determine your number one objective and get clear on what you want to accomplish doing PR and publicity, set both short and long-term goals and establish a healthy mindset for putting yourself out there.
Module Two: What the Media Truly Wants From You
In module two you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.
You'll begin dialoguing with your audience and learn how this simple exercise will put you ahead of the pack when it comes to doing interviews.
You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.
Lastly, in module two you'll begin crafting stories the media and world are guaranteed to fall in love with!
Module Three: Getting to Know and Love the Media
In module three you'll find out which specific media outlets are best for you to target.
You'll also find out who you should contact at media outlets. There are several types of journalists and in this module you'll learn who best to reach out to with your pitches.
You'll learn how to find contact information for editors, producers, writers, bookers, hosts and other journalists including phone numbers, email addresses and other ways to connect.
Lastly, you'll receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with members of the media and find out why it will help you for decades to come.
Module Four: Pitching the Media: Everything You Need to Know
In module four you'll learn everything you need to know about pitching including:
Who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times to pitch media.
You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.
You'll also find out the musts and must nots for successful pitches.
+ Bonus! Get Pitch Templates and Real Examples of Good and Not-So-Good Pitches.
Module Five: What to do After You Pitch
In module five you'll find out what to do if you don't hear back from the media after you send a pitch.
You'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media.
You'll learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up - doing so in a confident, non-annoying way.
Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!
Module Six: Nailing Media Appearances and Maximizing Your
Business for Years to Come
In this final module, you'll learn how to show up as your best self so you can nail every media appearance.
You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards.
You'll learn how to present and plug your business or product without sounding sales-y or sleazy.
You'll also identify the media outlets that are getting you the results you're after so you can focus your time and energy only on outlets that are meeting your objectives.
Lastly, in this final module you'll learn insider secrets for dealing with fears and nerves when doing live shows so you can always show up as your best self and get the most out of every media placement.
When you register you'll receive immediate access to an amazing library of bonus resources in the private member area.
This includes pitch templates and real examples of pitches that have won the media over and ones that have flopped!
Here you'll also find a PDF download of the 210 U.S. Media Markets, the media editorial calendar, insider secrets for nailing interviews and more.
The library is continuously growing and with lifetime access you'll be able to access all bonus resources as they're added.
When you register for the course you can download your Welcome Workbook from the private member area and begin working on it right away.
This powerful workbook is exactly what I use with my one-on-one clients and will give you great insight and clarity into your business and life.
Have a question as you go through the course or when you're working with the media?
Want personal support, guidance, feedback and encouragement?
When you enroll in the Group Coaching program you'll receive 8 weekly live group Q&A calls. (60-75 mins each.)
This is an intimate group and an incredible opportunity to dive deeper and receive personal support.
You'll also receive tremendous value from the questions of fellow course takers.
When you enroll, you'll receive a Welcome Workbook in our private member area. This powerful workbook will help you gain clarity and insight into your business, life and goals.
I take time to thoroughly review each workbook so I can personally support you even more during our live calls.
If you can't make a live call or are running late calls will be recorded and yours to download and keep.
You'll have the chance to submit questions prior to live calls (in case you can't make it or prefer to listen-only).
We'll also go deeper into online marketing including email marketing, building an email list, running challenges, Facebook ads, hosting webinars, creating JV partnerships and affiliates and using social media to your advantage.
** Space is limited. **
- It Works. Nothing moves the needle more.
- Anyone can learn it and do it successfully.
- Credibility is a total game-changer.
- It creates a domino or ripple effect in your business so everything happens in sync and with ease.
- It's far more effective (not to mention cheaper) than advertising. There's no better way to be introduced to new clients, customers and fans than through the media. (Remember Oprah's favorite things!)
- It allows you to share your work, your message and you with the world. We all have unique gifts and there’s no better way to share them than through the media and online marketing.
Is this program for me?
This program is for you if you're an entrepreneur, author, coach, blogger, writer, trainer, healer, mentor, small business owner or someone else in the service industry or who has a product.
This program is for you if you'd like to boost your business, earn credibility and make your work known.
This program is not for you if you're unwilling to do the work. If that's the case, you're better off investing in a specialist to do it for you.
What if I want one-on-one support?
To join me for one-on-one publicity and online marketing consulting CLICK HERE.
I'm not a marketer... this sounds hard.
This course is a step-by-step and if you follow it getting in the media and doing online marketing will be easier than you may think. Believe it or not, it can be really fun too!
Through the years, I've met many people who were initially resistant to spreading the word about their work and then found working with the media to be empowering.
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Not at all.
In fact, most journalists prefer working directly with entrepreneurs, coaches, authors and small-business owners over a publicist - as long as the person they're working with knows how to pitch and deliver.
(Everything you need to know to work with the media is in this course.)
Also, a publicist has multiple clients and no one knows or cares about your work as much as you which is why it's imperative to take publicity into your own hands.
How much time will the course take?
The average video lesson is 25-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.
What if I want to target media outside the United States?
Wonderful! The tools you'll learn can be used to get media attention anywhere in the world. It's in no way limited to the U.S. Whether you live in Australia, Canada, Mexico, England, Italy, Argentina, France or anywhere else in this wonderful world, you'll learn how to work with media everywhere.
When does it begin?
As soon as you register, you'll receive a personalized username and password to access the private member area where you can immediately access all 6 modules and download the Welcome Workbook.
Is there a money-back guarantee?
Yes. If you sign up and decide the program isn't for you, my team and I will refund your entire purchase price — no questions asked. Simply shoot us an email within 24 hours of registering and one of our awesome team members will take care of you.
Who can I contact with other questions?
Send an email to Team@EmilyFlorence.com and we'll get back to you as soon as possible.
Are you ready to take your business to the next level, earn credibility and share your work with the world?
(And don't want to spend thousands on a publicist!)
I created this course for you.
I look forward to welcoming you to the program!