Ready to take your business to the next level, earn credibility and make your work known?

Join me for PR & publicity to get in the media, build a platform and share your work with the world!


Ready to take your business to the next level, earn credibility and make your work known?

Join me for PR & publicity to get in the media, build a platform and share your work with the world!


Join the Group Coaching Program by August 2nd and Receive a Bonus 1-Hour One-on-One Coaching/Strategy Call with Emily and 500+ Media Contacts. ($1,300 value.)

Hello and welcome!

I'm happy you're here to learn about my DIY PR & Publicity Course and Group Coaching Program.

Being in the media separates those who are viewed as leaders from the rest of the pack. Nothing says you're the real deal and credible more than having media logos on your websites, books or products.

The number one reason people struggle is because a lack of visibility. It's nothing personal - it simply comes down to not enough people know about their business, blog or book.

I know first-hand what a total game-changer and momentum builder getting in the media is.

After receiving a Master's in Broadcast Journalism from Emerson College in Boston, I began my career working as an entertainment publicist on American Idol, So You Think You Can Dance, Gilmore Girls, Malcolm in the Middle and several other award-winning TV shows.

It wasn't until I left the PR firm though, and founded Savvy Miss, an online community dedicated to connecting, empowering and informing women around the world, that I understood how powerful publicity could be for entrepreneurs, bloggers, authors, coaches and small businesses.

Our first year in business, we were like the little engine that could. Our team consisted of a handful of women (and one very savvy guy!) all under 30 years-old and we operated on a total shoe-string budget.

We didn't have VC's or any major financial backing, but we had a lot of heart and somehow "the little engine that could" was named a Forbes a Top 100 Website for Women and took home a handful of W3 awards including Best Writing and Content for a Lifestyle Website and Best Lifestyle Website Overall.

We also landed incredible interviews with top newsmakers including Arianna Huffington, Candace Bushnell, Lisa Ling, Dr. Drew, Gloria Allred, Padma Lakshmi, Nikki Taylor, India Arie, Sue Johannson, Tammy Duckworth, Lisa Nichols and Nancy Juvoven to name a few.

Do you want to know our secret weapon?

We knew how to use PR and publicity to our advantage.

Everyone on our team did publicity – even editors and interns - and we were constantly being interviewed and talked about on the radio and written about in newspapers and online journals.

We didn't have the money to spend on ads or time to deal with the hit-or-miss frustrations social media often brings, so we focused our efforts on PR and publicity.

And it paid off big time!

I created this course and group coaching program to teach fellow entrepreneurs, authors, coaches, bloggers, small businesses and their teams how to use PR and publicity to do the same as our Savvy team.

This course is easy-to-follow and jam-packed with value.

(It's not one of those courses that goes on and on and on. You'll learn everything you need to know and nothing you don't!)

For over a decade, I've helped amazing people like you get in the media and increase revenues, build platforms and create a loyal audience of newsletter subscribers and social media followers, land book deals, speaking engagements and best of all, share their incredible work with the world.


And by the way, it's easier than you may think!

I look forward to getting to know you in the program.

All my best,

Em Signature

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson, Entrepreneur, Author, Founder of all things Virgin

What You'll Take Away

  •           Learn step-by-step how to get in magazines, TV, radio, podcasts and online media.
  •            Find out how to get attention and endorsements from celebrities and other influencers.
  •           Increase revenues and sales. Get new clients, sell more books or products, land speaking engagements, book deals and lucrative partnerships. 
  •           Earn credibility. People are far more likely to choose you to hire, purchase from, work and partner with when they see you've been in the media. 
  •           Boost your confidence. Being in the media gives you a feeling of confidence and helps you get over any negative feelings or limiting beliefs that may have been holding you back. 
  •           Help more people. You have unique messages and gifts people in the world will benefit from and need to know about. Being in the media is the best way to share your work with the people who need it most. 
  •           Increase your visibility and build a loyal tribe and platform with newsletter subscribers and social media followers. 
  •           Take your business to the next level so you can experience the freedom and ease you've always dreamed of. 
  •           Learn how to show up as your best self feel comfortable putting yourself out there.
  •           Share your work, messages and YOU with the world

Plus so much more...


"Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love into every call and, without fail, is extremely thorough, so you always know she has your back. Each week, I can't wait for our sessions together, and since we've started working together, my list has grown significantly, I've become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world."

-Deborah Acker
Intuitive Transformation & Truth Coach

"I owe a lot to Emily Florence. She is a PR master of strategic communications! She helped launch my product, anchor my brand, and establish my business reputation. She has a large pool of resources and expertise in media relations and knows exactly what message, story, event, angle and news piece to deliver. She takes the time to fully understand, anticipate and analyze the goals of my business —and she tells the truth! Her program is a sure winner for entrepreneurs who know their business/product from the heart - yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

-Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

About Emily Florence


Ever since I was a child, I had a penchant for inspiring and supporting people to live the life of their dreams. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.

I’m a veteran publicist helping people share their work with the world through my DIY PR & Publicity Course and Group Coaching Program and One-on-One Consulting.

I’m also a certified life, life purpose and career coach helping people create more joy, self-love and flow in their lives through my annual program Reboot Your Soul, newsletter and upcoming book Everyday Happy: A Modern Guide for a Life You Truly Love.

I’ve been a serial entrepreneur since the first grade when I opened my first lemonade stand and since have founded both Savvy Miss, a Forbes Top 100 Website for Women, and Good Day Consulting, a boutique consulting company dedicated to helping entrepreneurs, artists and small-businesses prosper.

Prior to going out on my own, I was an entertainment publicist representing several award-winning TV clients including American Idol, So You Think You Can Dance, Gilmore Girls, Bernie Mac and Malcolm in the Middle.

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston and a BA in Cultural Anthropology from the University of California at Santa Barbara.

I believe we all have unique gifts to share with the world and deserve to make a living doing what we love. I also believe we’re meant to be happy, kind and loving to ourselves and others.

To me, it’s what life’s about.

To learn more about me and sign up for my newsletter visit:

How the Course Works

There are 6 training modules and each includes a video lesson and workbook. (Video lessons average 25-minutes.)

You also receive pitch templates, real pitch examples and an entire library of bonus resources available in a private member area.

You can choose to do the course on your own or join the Group Coaching Program. (Space is limited.)

As soon as you register, you'll receive a personalized username and password to access the private member area where you'll find all the course modules, videos, worksheets, bonus resources and training materials.

The course is designed to be done in 6 weeks (1 module/week), but you'll receive immediate access to all 6 modules and can completely go at your own pace.

Students who've seen the best results recommend doing 1 module each week, but if you prefer to binge it like a good Netflix series or savor it over the course of a few months or years, you have lifetime access and can go at your own pace and do it anytime and from anywhere you can go online.

This course is the culmination of my 15+ years working in the media as an award-winning journalist and publisher, entertainment publicist for award-winning TV clients including American Idol, So You Think You Can Dance and Gilmore Girls and Founder and Editor-in-Chief of Savvy Miss, a Forbes Top 100 Website for Women.

It's PR and publicity made simple!

What The Modules Cover

    Module One: Essential First Steps for Successful PR and Publicity

    In this first module you'll get started off on the right foot for doing successful and smart PR and Publicity.

    You'll learn exactly how to get three essential tools in place that you'll use throughout your time doing publicity.

    There are several types of media these days and you'll discover from the get-go the types that are best for you to focus on.

    You'll also determine your number one objective and get clear on what you want to accomplish doing PR and publicity, set both short and long-term goals and establish a healthy mindset for putting yourself out there.

    Module Two: What the Media Truly Wants From You

    In module two you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.

    You'll begin dialoguing with your audience and learn how this simple exercise will put you ahead of the pack when it comes to doing interviews.

    You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

    Lastly, in module two you'll begin crafting stories the media and world are guaranteed to fall in love with!

    Module Three: Getting to Know and Love the Media

    In module three you'll find out which specific media outlets are best for you to target. 

    You'll also find out who you should contact at media outlets. There are several types of journalists and in this module you'll learn who best to reach out to with your pitches.

    You'll learn how to find contact information for editors, producers, writers, bookers, hosts and other journalists including phone numbers, email addresses and other ways to connect.

    Lastly, you'll receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with members of the media and find out why it will help you for decades to come. 

    Module Four: Pitching the Media: Everything You Need to Know

    In module four you'll learn everything you need to know about pitching including:

    Who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times to pitch media.

    You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.

    You'll also find out the musts and must nots for successful pitches.

    + Bonus! Get Pitch Templates and Real Examples of Good and Not-So-Good Pitches. 

    Module Five: What to do After You Pitch

    In module five you'll find out what to do if you don't hear back from the media after you send a pitch.

    You'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media. 

    You'll learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up - doing so in a confident, non-annoying way.

    Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!

    Module Six: Nailing Media Appearances and Maximizing Your
    Business for Years to Come

    In this final module, you'll learn how to show up as your best self so you can nail every media appearance.

    You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards.

    You'll learn how to present and plug your business or product without sounding sales-y or sleazy.

    You'll also identify the media outlets that are getting you the results you're after so you can focus your time and energy only on outlets that are meeting your objectives. 

    Lastly, in this final module you'll learn insider secrets for dealing with fears and nerves when doing live shows so you can always show up as your best self and get the most out of every media placement. 

    Amazing Library of Bonus Resources

    When you register you'll receive immediate access to an amazing library of bonus resources in the private member area.

    This includes pitch templates and real examples of pitches that have won the media over and ones that have flopped!

    Here you'll also find a PDF download of the 210 U.S. Media Markets, the media editorial calendar, insider secrets for nailing interviews and more.

    The library is continuously growing and with lifetime access you'll be able to access all bonus resources as they're added.

    Bonus Library


    You Also Get a Welcome Workbook

    Welcome_Workbook_PR_Publicity_Online_Marketing-bannerAs soon as you register you can download your Welcome Workbook from the private member area and begin working on it right away.

    This powerful workbook is exactly what I use with my one-on-one clients and will give you great insight and clarity into your business and life.

    Students in the Group Coaching Program will be able to share the Welcome Workbook with me (and I'll go through it thoroughly!) so I can help you even more.

    Group Coaching Program

    Want personal support, guidance, feedback and your questions answered in real time? 

    The Group Coaching Program is a 3-month deep dive into PR and Publicity.

    When you enroll, you'll receive access to the entire DIY PR & Publicity Course, plus 8 Q&A calls with me, personal feedback on your pitches, media contact information including email addresses and phone numbers of journalists and outlets plus additional support in our private Facebook group.

    (Calls are approx. 90 mins each.)

    All calls are recorded and yours to download and keep so you can refer to them in the future. Or, in case you can't make a live call, are running late or have to hop off early you'll never have to worry about missing a word.

    You'll also have the chance to submit questions prior to live calls (in case you can't make it or prefer to listen-only).

    This is an intimate group and an incredible opportunity to dive deeper and receive personal support.

    You'll also receive tremendous value from questions your fellow students have that you may not have thought of.

    As part of the Group Coaching Program you also receive access to our private online community hosted on Facebook.

    Here you can connect with like-minded students, network, support one another, provide accountability and have fun for years to come.

    Just because the program comes to an end doesn't mean you can't continue to grow and engage with fellow students!

    How it Works:

    When you enroll, you'll receive immediate access to our private member area where you'll find your Welcome Workbook, all 6 training modules (videos and PDF workbooks), a bonus library of amazing resources including pitch templates and real examples of pitches that won the media over, plus a link to join our private Facebook group.

    You'll begin by completing your Welcome Workbook. This powerful workbook will help you gain clarity and insight into your business, life and goals.

    I take time to thoroughly review each Welcome Workbook so I can personally support you even more. 

    It's recommended to go through 1 training module / week, however you'll receive full access to all the modules as soon as you join and can completely go at your own pace if you prefer.

    We'll have 6 live Q&A calls taking place every other week. Plus 2 bonus calls in the months following the program.

    During week 4 you'll be invited to email me your pitch drafts and I'll give you personal feedback and guidance. 

    You'll also learn ways to leverage your PR and publicity efforts with savvy online marketing including email marketing, building an email list, running challenges, hosting webinars, creating JV partnerships and affiliates and using social media to your advantage.

    (Space is limited.)

    ** If you want additional one-on-one support you can book 1/2 hour and 1-hour single sessions with me. These private sessions are only available to students in the Group Coaching Program. 

    Sarah Image_2

    "Talking with Emily truly is an amazing thing. Every time I walk away feeling inspired and energized. She is so great at reminding you of your strengths and pushing you to bring your A-game every day.
    Even if I'm feeling overwhelmed or ready to give up, a phone call
    with her will have me back on track and brimming with new ideas
    that I'm excited to put into action."

    -Sarah Carrillo
    Writer, Editor,
    Founder Destination42

    Why Do PR & Publicity?

    •             It Works. Nothing moves the needle more.
    •            Anyone can learn it and do it successfully.
    •            Credibility is a total game-changer.
    •             It creates a domino or ripple effect in your business so everything happens in sync and with ease. 
    •              It's far more effective (not to mention cheaper) than advertising. There's no better way to be introduced to new clients, customers and fans than through the media. (Remember Oprah's favorite things!)
    •             It allows you to share your work, your messages and you with the world. 

    You May Be Wondering...

    Is this program for me?

    This program is for you if you're an entrepreneur, author, coach, blogger, writer, trainer, healer, mentor, small business owner or someone else in the service industry or who has a product.

    This program is for you if you'd like to boost your business, earn credibility and make your work known.

    This program is not for you if you're unwilling to do the work. If that's the case, you're better off investing in a specialist to do it for you.

    What if I want one-on-one support?

    I offer single hourly consulting/coaching sessions exclusively to students in my Group Coaching Program who want additional support. 

    To join me for my one-on-one PR and publicity consulting program CLICK HERE.

    I'm not a marketer... this sounds hard.

    This course is a step-by-step and if you follow it getting in the media will be easier than you may think. Believe it or not, it can be really fun too!

    Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

    Not at all.

    In fact, most journalists prefer working directly with entrepreneurs, coaches, authors and small-business owners over a publicist - as long as the person they're working with knows how to pitch and deliver.

    (Everything you need to know to work with the media is in this course.)

    Also, a publicist has multiple clients and no one knows or cares about your work as much as you which is why it's imperative to take publicity into your own hands.

    How much time will the course take?

    The average video lesson is 25-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.

    What if I want to target media outside the United States?

    Wonderful! The tools you'll learn can be used to get media attention anywhere in the world.

    When does it begin?

    As soon as you register, you'll receive a personalized username and password to access the private member area where you can immediately access all 6 modules and download the Welcome Workbook.

    The Group Coaching Program calls take place every other week.

    Is there a money-back guarantee?

    Yes. If you sign up and decide the program isn't for you, my team and I will refund your entire purchase price — no questions asked. Simply shoot us an email within 24 hours of registering and one of our awesome team members will take care of you.

    Who can I contact with other questions?

    Shoot an email to and we'll get right back to you!

    "If I was down to my last dollar I'd spend it on PR."

    Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

    Your Investment

    Are you ready to take your business to the next level, earn credibility and share your work with the world?

    (And don't want to spend ten thousand plus on a publicist.)

    I created this course for you.

    I look forward to welcoming you to the program! 

    Join the Group Coaching Program by August 2nd and Receive a Bonus 1-Hour One-on-One Coaching/Strategy Call with Emily + 500 Media Contacts. ($1,300 value.)

    DIY PR & Publicity Course
    • 6 Modules with Video Lessons + PDF Workbooks
    • Immediate Access to all Course Materials in the Private Member Area
    • Pitch Templates and Real Examples of Pitches the Media Said Yes To
    • An Amazing Library of Bonus Resources
    • A Powerful Welcome Workbook to Kick-Off Your Journey
    • Insider Tips for Nailing Interviews and Media Appearances
    • Support in our Private Facebook Group

    Group Coaching Program
    • 6 Modules with Video Lessons + PDF Workbooks
    • Immediate Access to all Course Materials in the Private Member Area
    • Pitch Templates and Real Examples of Pitches the Media Said Yes To
    • An Amazing Library of Bonus Resources
    • A Powerful Welcome Workbook to Kick-Off Your Journey (I personally review.)
    • Insider Tips for Nailing Interviews and Media Appearances
    • Support in our Private Facebook Group
    • 8 Q&A / Coaching Calls
    • Personal Feedback on Your Pitches
    • Payment Plan Available *Space is limited *

    checkbox-checked-smallI’ve read and agree to the Terms & Conditions.

    Have a question about the course? Send an email to and we'll get right back to you!