Learn how to get
featured in the media,
earn credibility and
make your work known.

Sign Up Now!


  •            Take things to the next level, earn credibility and make your work known.
  •           Attract new clients, sell more books or products, land speaking engagements, book deals and have loyal fans and followers. 
  •           Feel comfortable putting yourself out there and showing up as your best self.
  •           Share your work, messages and special gifts with the world. 

Then you're in the right place!

Hello and welcome!

The DIY PR Course is an online self-study program designed to show you step-by-step how to be your own publicist and get featured in the media so you can grow your business, earn credibility and share your work with the world.

The course includes 6 training modules with a video lesson and PDF workbook in each that you can begin right away.

You'll also receive pitch templates, real examples of pitches the media said "Yes!" to and passed on, plus, an entire library of bonus resources in our private member area.

You have immediate and lifetime access and can completely go at your own pace.

This course is the culmination of my years working in the media as an award-winning journalist and entertainment publicist for award-winning TV clients including American Idol, So You Think You Can Dance, Malcolm in the Middle and Gilmore Girls.

These are the exact tools that are responsible for turning my company, Savvy Miss, into a Forbes Top 100 Website for Women and W3 Award-Winner for Best Lifestyle Website. It's PR and publicity made simple!

Putting yourself out there isn't always easy and the program's also packed with empowerment and emotional processes to help you overcome fear, doubt, judgement, criticism or any fraud complexes holding you back.

You matter. Your work matters. And sometimes we have to get out of our own way in order to share our gifts with those in the world who will benefit from them.

I'm so grateful for everything PR and publicity has done for my company and I look forward to helping you get in the media and experience big wins too!

With love,



Emily Florence
Founder & CEO of Savvy Miss

DIY PR Course
  • 6 Training Modules with Video Lessons + PDF Workbooks
  • Immediate and Lifetime Access to all Course Materials in our Private Member Area
  • Pitch Templates
  • Real Examples of Pitches the Media Said "Yes!" To
  • An Amazing Library of Bonus Resources
  • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
  • A Powerful Welcome Workbook

  • REGULAR PRICE $197 (SAVE $100)

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson, Entrepreneur, Author, Founder of all things Virgin

"If you're looking to expand your influence, up your media presence, or attract new clients, then you'll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

-Lisa Fraley, Owner and Founder, Legal Coach & Attorney

"I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart - yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

-Lisa Luckenbach, Owner and Founder, WiggleLess® LLC


"Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

-Kait Husmann
Co-Founder of Cook + Cure

"As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I've taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It's easy to follow and you can go at your own pace.

I would've happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

-Hallie Bull, Life Coach & Female Entrepreneur,

What The Modules Cover

    Module One: Essential First Steps for Successful PR and Publicity

    In this first module you'll get started off on the right foot for doing successful and smart PR and Publicity.

    You'll learn exactly how to get three essential tools in place that you'll use throughout your time doing publicity.

    There are several types of media these days and you'll discover from the get-go the types that are best for you to focus on.

    You'll also determine your number one objective and get clear on what you want to accomplish doing PR and publicity, set both short and long-term goals and establish a healthy mindset for putting yourself out there.

    Module Two: What the Media Truly Wants From You

    In module two you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.

    You'll begin dialoguing with your audience and learn how this simple exercise will put you ahead of the pack when it comes to doing interviews.

    You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

    Lastly, in module two you'll begin crafting stories the media and world are guaranteed to fall in love with!

    Module Three: Getting to Know and Love the Media

    In module three you'll find out which specific media outlets are best for you to target. 

    You'll also find out who you should contact at media outlets. There are several types of journalists and in this module you'll learn who best to reach out to with your pitches.

    You'll learn how to find contact information for editors, producers, writers, bookers, hosts and other journalists including phone numbers, email addresses and other ways to connect.

    Lastly, you'll receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with members of the media and find out why it will help you for decades to come. 

    Module Four: Pitching the Media: Everything You Need to Know

    In module four you'll learn everything you need to know about pitching including:

    Who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times to pitch media.

    You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.

    You'll also find out the musts and must nots for successful pitches.

    + Bonus! Get Pitch Templates and Real Examples of Good and Not-So-Good Pitches. 

    Module Five: What to do After You Pitch

    In module five you'll find out what to do if you don't hear back from the media after you send a pitch.

    You'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media. 

    You'll learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up - doing so in a confident, non-annoying way.

    Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!

    Module Six: Nailing Media Appearances and Maximizing Your
    Business for Years to Come

    In this final module, you'll learn how to show up as your best self so you can nail every media appearance.

    You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards.

    You'll learn how to present and plug your business or product without sounding sales-y or sleazy.

    You'll also identify the media outlets that are getting you the results you're after so you can focus your time and energy only on outlets that are meeting your objectives. 

    Lastly, in this final module you'll learn insider secrets for dealing with fears and nerves when doing live shows so you can always show up as your best self and get the most out of every media placement. 

    Bonus Library Including Pitch Templates & Examples of Real Pitches

    You'll receive immediate access to an amazing library of bonus resources in our private member area including pitch templates and real examples of pitches that have won the media over and ones that have flopped.

    Bonus Library


    Your Welcome Workbook


    Your Welcome Workbook

    You can download your Welcome Workbook in our private member area.

    This powerful workbook will give you great insight and clarity into your business and life.

    Past students have said the Welcome Workbook alone is worth the entire course investment!


    Is the DIY PR Course and doing PR hard?

    I designed this program to be simple, straightforward and step-by-step. There's no guesswork so you get to feel 100% confident knowing exactly what to do and what NOT to do when working with the media.

    I value your time and created the course to be quick and jam-packed with value. It includes everything you need to know and nothing you don't!

    Is the course right for me?

    The course is for you if you're an entrepreneur, author, coach, blogger, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

    It's for you if you're ready to take things to the next level, earn credibility and make your work known.

    It's perfect for anyone looking to:

    • Grow your business, book or brand.
    • Get more clients, customers, fans and followers.
    • Earn credibility and become recognized as a leader in your industry.
    • Add media logos to your website or product to show people you're the real deal.
    • Stand out from the crowd and make your work known.
    • Share your wok with people all over the world.

    Should I join if I'm not good at marketing myself?

    Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

    The DIY PR Course is a step-by-step and you'll learn everything you need to know to market your business or product. Even if you think you're not good at it or you've never done it before.

    You'll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

    Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

    Not at all. All that matters to a journalist is the person they're working with knows how to pitch and deliver. (Everything you need to know to work with the media is in this course.)

    Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results and has multiple clients. At the end of the day, no one knows or cares about your work as much as you do, so no one will represent you as best as you can.

    How much time should I set aside?

    The average video lesson is 25-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.

    What if I want to target media outside the United States?

    Wonderful! The tools you'll learn can be used to get media attention anywhere in the world.

    When does the course begin?

    As soon as you buy it you'll receive an email with a personalized username and password to access the entire program in our private member area. You can begin right away or whenever you're ready.

    Is there a money-back guarantee?

    Yes. You have within 7 days after purchasing to receive for a full-refund. Notify our team within the first 7 days and we'll take care of you!

    Who can I contact with other questions?

    Email any questions to Hello@SavvyMiss.com or simply reply to this email and we'll get right back to you. 🙂


    "Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued."

    -Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.


    "Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I've become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world."

    -Deborah Acker
    Intuitive Transformation & Truth Coach


    "If I was down to my last dollar I'd spend it on PR."

    Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

    Buy Now

    DIY PR Course
    • 6 Training Modules with Video Lessons + PDF Workbooks
    • Immediate and Lifetime Access to all Course Materials in our Private Member Area
    • Pitch Templates
    • Real Examples of Pitches the Media Said "Yes!' To
    • An Amazing Library of Bonus Resources
    • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
    • A Powerful Welcome Workbook

    • REGULAR PRICE $197 (SAVE $100)

    checkbox-checked-smallI’ve read and agree to the Terms & Conditions.

    7 Day Money-Back Guarantee

    Kick up your feet and relax. You have 7 days after purchasing to receive a full-refund. Simply notify our team within the first 7 days and we’ll take care of you!

    Have a question? Email Hello@SavvyMiss.com and our team will get right back to you!