Learn how to get
featured in the media,
earn credibility and
make your work known.

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Hello and welcome!

The DIY PR Course is an online self-study program designed to show you step-by-step how to be your own publicist and get featured in the media, so you can reach more customers or clients, earn credibility and make your work known.

The course includes 6 training modules with a video lesson and PDF workbook in each. (The average video lesson length is 30 mins.)

You'll also receive pitch templates, real examples of pitches the media said "Yes!" to and passed on, plus, an entire library of bonus resources.

Putting yourself out there isn't always easy and the program's also packed with empowerment and processes to help you overcome fear, doubt, judgement, criticism, or any fraud complexes that may be holding you back.

You get immediate and lifetime access to the entire program and can completely go at your own pace.

This course is the culmination of my years working in the media as an award-winning journalist and entertainment publicist for award-winning TV clients including American Idol, So You Think You Can Dance and Gilmore Girls.

They also happen to be the exact tools that are responsible for turning my company, Savvy Miss, into a Forbes Top 100 Website for Women and W3 Award-Winner for Best Lifestyle Website. It truly is PR and publicity made simple.

I look forward to helping you get in the media and share your work with the world. 

I hope to welcome you to the course!



Emily Florence
DIY PR Course Creator and Host

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson, Entrepreneur, Author, Founder of all things Virgin

"If you're looking to expand your influence, up your media presence, or attract new clients, then you'll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

-Lisa Fraley, Owner and Founder, Legal Coach & Attorney

"I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart - yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

-Lisa Luckenbach, Owner and Founder, WiggleLess® LLC


"Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

-Kait Husmann
Co-Founder of Cook + Cure

"As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I've taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It's easy to follow and you can go at your own pace.

I would've happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

-Hallie Bull, Life Coach & Female Entrepreneur,

Inside the 6 Lessons You'll Learn:

Lesson 1: Essential First Steps for Successful PR and Publicity

In this first module you'll get started off on the right foot for successful PR and Publicity.

You'll learn how to get three essential tools in place that you'll use throughout your time working with the media.

There are several types of media these days and you'll discover which types are best for you to focus on.

You'll also determine your number one objective, set both short and long-term goals and establish a healthy mindset for putting yourself out there.

Lesson 2: What the Media Truly Wants From You

In this lesson you'll clarify who you want to connect with through the media so you can avoid wasting time and effort targeting the wrong audience.

You'll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

Lastly, you'll begin crafting stories the media will fall in love with!

Lesson 3: Getting to Know and Love the Media

In this lesson you'll find out which specific media outlets are best for you to target. 

You'll also find out who you should contact at media outlets. There are several types of journalists and here you'll learn who best to reach out to and pitch.

Lastly, you'll learn how to find contact information for media and receive insider secrets for building genuine, mutually beneficial, long-lasting relationships with editors, producers, hosts and more. 

Lesson 4: Pitching the Media: Everything You Need to Know

In this lesson you'll learn everything you need to know about pitching including who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch - including the best days and times.

You'll create a realistic and straight forward publicity plan, or media strategy to follow. This way you'll know exactly what to do and when - to avoid confusion and overwhelm.

You'll also find out the musts and must nots for successful pitches.

+ Bonus - You'll also get pitch templates and real examples of pitches the media said 'yes' to. 

Lesson 5: What to do After You Pitch

In this lesson you'll learn exactly what steps to take after you pitch to greatly increase your chances of being featured in the media. 

You'll also learn how and when to follow-up with the media, how many times to follow-up and what to add to your follow-up.

Lastly, you'll discover exactly what you need to have on-hand so you're ready the second the media calls and says they want you!

Lesson 6: Nailing Media Appearances and Maximizing Your
Business for Years to Come

In this final module, you'll learn how to show up as your best self for every media appearance, and how how to present and plug your business or product without sounding overly sales-y.

You'll also learn easy ways to maximize media placements for years after you've been featured so you can continue to reap the rewards!

Bonus Library

In addition to the 6 core lessons, you'll also get access to an amazing library of bonus resources including pitch templates and real examples of pitches the media have said 'yes' to.

Bonus Library


Your Welcome Workbook


Your Welcome Workbook

This powerful workbook will give you great insight and clarity into your business and life.

Past students have said the Welcome Workbook alone is worth the entire course investment!

"Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued."

-Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.


"Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I've become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world."

-Deborah Acker
Intuitive Transformation & Truth Coach


"If I was down to my last dollar I'd spend it on PR."

Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

Sign Up Now

DIY PR Course
  • 6 Lessons with Videos + PDF Workbooks
  • Immediate and Lifetime Access to all Course Materials in our Private Member Area
  • Pitch Templates
  • Real Examples of Pitches the Media Said "Yes!' To
  • Library of Bonus Resources
  • Insider Tips for Nailing Interviews and Media Appearances and Working with Journalists
  • A Powerful Welcome Workbook

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3 Day Money-Back Guarantee

You have 3 days after purchasing to receive a full-refund. Simply notify our team within the first 3 days and we’ll take care of you.

Have a question? Check out some FAQ's below or send an email to Hello@SavvyMiss.com and we'll get back to you soon!


Is the DIY PR Course and doing PR hard?

I designed this program to be straightforward and step-by-step. There's no guesswork so you'll feel 100% confident knowing exactly what to do and what NOT to do when working with the media.

The course is also quick and jam-packed with value. It includes everything you need to know and nothing you don't!

Is the course right for me?

The course is for you if you're an entrepreneur, author, coach, blogger, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

It's perfect for anyone looking to:

  • Grow your business, book or brand.
  • Get more clients, customers, fans and followers.
  • Earn credibility and become recognized as a leader in your industry.
  • Add media logos to your website or product to show people you're the real deal.
  • Stand out from the crowd and make your work known.
  • Share your work with people all over the world.

Should I join if I'm not good at marketing myself?

Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

The DIY PR Course is a step-by-step and you'll learn everything you need to know to market your business or product -- even if you think you're not good at it, or you've never done it before.

You'll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

Not at all. All that matters to a journalist is the person they're working with knows how to pitch and deliver. (Everything you need to know to work with the media is in this course.)

Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results and has multiple clients. At the end of the day, no one knows or cares about your work as much as you do, so no one will represent you as best as you can.

How much time should I set aside?

The average video lesson is 30-minutes and with worksheets you're looking at 1-2 hours per module. You have lifetime access to the course and can completely go at your own pace.

What if I want to target media outside the United States?

Wonderful! The tools you'll learn can be used to get media attention anywhere in the world.

When does the course begin?

As soon as you buy it you'll receive an email with a personalized username and password to access the entire program in our private member area. You can begin right away or whenever you're ready.

Is there a money-back guarantee?

Yes. You have within 3 days after purchasing to receive for a full-refund. Notify our team within the first 3 days and we'll take care of you!

Who can I contact with other questions?

Email any questions to Hello@SavvyMiss.com and we'll get back to you soon. 🙂